Toni Rennie
Marketing Director - Xplor Gym ANZ
Toni Rennie is the Marketing Director for Xplor Gym in Australia and New Zealand, leading all things brand, content, and lead generation across the region. With over a decade of experience in marketing, she’s focused on helping gym owners discover smarter, simpler software that supports growth, strengthens member engagement, and brings their business goals to life.
Toni’s passionate about helping people cut through the noise to find solutions that genuinely make a difference. And while she loves a solid marketing plan, she loves her two rescue dogs, Bronny and Emjay, even more (seriously – we suspect even more than her children).
Outside of work, you’ll likely find Toni in the kitchen baking up a storm, enjoying time with her two boys, or secretly planning her next excuse to avoid leaving the dogs behind again.
Articles by Toni Rennie
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24 October 2022
How to build a highly effective team in your gym
by Toni Rennie
Your team can make or break the success of your gym business. You rely on their support, so your team ….
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17 October 2022
How to use your gym membership data to set relevant goals
by Toni Rennie
The secret to a successful 2024 for your gym business – just like any other year – is having a ….
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10 October 2022
The top 5 fitness business KPIs you need to track
by Toni Rennie
If you want to succeed in 2024, you need to know what that success looks like. Success is individual, so ….
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20 September 2022
Beyond the sweat: extra activities your gym members want to see
by Toni Rennie
Your members want to do much more than work out at the gym. While working up a sweat and getting ….
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12 September 2022
Gym business growth: become more than a gym
by Toni Rennie
When does a gym become more than a gym? If you want your gym business to grow, you focus on ….
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05 September 2022
Can your gym appeal to all ages?
by Toni Rennie
When you’re marketing your gym, planning your growth strategy and identifying your target audience, it’s only natural that you try ….
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27 August 2022
7 best practices to price & position your memberships effectively
by Toni Rennie
Pricing and positioning your memberships effectively is the key to a healthy member base and a successful gym business. There ….
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Use data to personalise your gym members’ experience
by Toni Rennie
We’re living in an experience economy. Personalised experiences tailored to meet exact customer fit. From finance to entertainment, to education, ….
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Connecting with members: how to use wearable tech in your gym
by Toni Rennie
The wearable technology trend has been steadily growing for several years, but the Covid-19 pandemic saw an explosion in popularity. ….
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What should a “smart” gym look like?
by Toni Rennie
Smart technology is everywhere. We use smart devices every day to live smart, connected lives – smartphones, smart cars, even ….
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The three areas every member wants gyms to prioritise
by Toni Rennie
Appealing to and attracting new prospects is a constant challenge for gym operators and owners. There are so many marketing ….
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6 features & facilities to help your gym stand out
by Toni Rennie
Gyms are bouncing back post-pandemic. Members are returning, new membership applications are surging and competition is becoming fiercer than ever. ….
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